Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayfair.com (15.3%) amazon.com (11.3%) and homedepot.com (10.7%).
San Mateo April 20, 2021 – New research suggests most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out from mid-June . 96% of sites tested in US desktop searches and more than 90% of those in mobile searches fail to meet Google’s three Core Web Vitals thresholds for good website performance and usability and risk their rankings being negatively impacted from June. Currently only the top 2 or 3 ranking websites in search results achieve the required “good” score in most of the Core Web Vitals metrics according to the analysis by Searchmetrics.
To ward off the fast-growing competition and reduce waste of potential revenue, every element of online business should be optimized for a greater conversion rate.
This article looks into seven conversion rate techniques applicable to any digital B2B or B2C business.
San Mateo, February 11, 2020 – Bestbuy.com is the most visible website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com.
However, nearly half (48.9%) of searches on these topics are from consumers wanting information and background rather than an intention to make an immediate purchase. And many retailers’ websites may not be providing information that satisfies informational queries such as this.
August 8th 2019 – Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that adjusting their marketing investments based on attribution insights delivers the predicted results. Overall, the survey reveals that marketers find current attribution insights tools are of negligible, arguably negative, value.
All data is valuable, yet some data is more valuable than the other. Joke aside, this maxim is well-known in the marketing world.
Without the means to abstract data marketers wouldn’t be able to tell precisely which marketing strategy is actually working and which one is not; the same way a doctor can’t properly diagnose a patient without having sufficient information.
Several digital marketers and website owners say that their website is optimized for Google. Are you one of them? When was the last time you visited your SEO strategies and compared them to the 2018 guidelines? To think of SEO as a one-time practice is a cardinal sin for digital marketing experts. Revisiting optimization strategies and tactics require us to locate the different factors that act as ranking signals for Google. Considering 200 individual factors contribute to SEO and page ranks, it would be a Sisyphean task to compare and weigh our SEO techniques each time.