Mobile

Smart home management app opens up new revenue streams for service providers

Broadband Service providers can use comprehensive and GDPR-protected data insights from a smart home management app to improve customers’ Wi-Fi experience and unlock new revenue streams thanks to Gamgee’s upgrade to AVM’s FRITZ!Box Wi-Fi Router.

The “Gamgee App for FRITZ!Box” presents service providers with a management capability that maps the home network, user behaviour and app usage analytics. This offers a powerful tool for service providers as they can gain understanding of their subscriber and use this knowledge to optimize and personalize service offering and improve customer satisfaction and loyalty.

Smart home management apps that engage consumers pivotal for loyalty and growth, insists Gamgee

Broadband service providers and router suppliers can revolutionize home networking and unlock new revenue streams and upselling opportunities by using a smart home management app which doubles up as a customer engagement tool, Gamgee’s CEO Paul Hendriks said today.

Perforce Research: 68% of Online Shoppers Have Felt Like Throwing Their Phone Against the Wall

Minneapolis, MN., November 10, 2022 - Perforce Software, a provider of solutions to enterprise teams requiring productivity, visibility, and scale along the development cycle, released its Black Friday Consumer Report, revealing that 85% of consumers shop online or via a mobile app, with 59% using these digital channels as their primary holiday shopping channel. The study targeted U.S. consumers to better understand their holiday shopping habits and expectations of services and experiences of brands.

8 in 10 banking customers want to know the carbon impact of their spending

New research has found that nearly 8 in 10 (75%) UK mobile banking users want to know more about the carbon impact of their spending. The findings indicate that there is an unfulfilled appetite in the UK retail banking market for green banking features and products.

The research, run by carbon footprint management experts Cogo and the Behavioural Insights Team, surveyed 2,007 UK mobile banking users to investigate customer attitudes towards banks encouraging them to reduce their environmental impact.

Emma Kisby, EMEA CEO for Cogo, says:

Industry Report Reveals 33% Plan to Deploy Wi-Fi 7 by 2024

London, UK, October 19th 2022: Wi-Fi 7 is emerging as one of the most important areas of investment in new connectivity technologies. That is one key finding from the latest cross-industry survey of service providers, technology vendors and enterprises by the Wireless Broadband Alliance (WBA), the global industry body dedicated to improving Wi-Fi standards and services.

Upstream’s Mobile Identity: Online identification and first-party data collection in a post-cookie world

London, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology, part of the company’s mobile marketing automation platform, Grow, comes in time to address the digital advertising industry’s search for new identification methods, necessary due to the upcoming demise of third-party cookies.

In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies.

Brivo Recognized As “Overall Data Management Platform of the Year” By PropTech Breakthrough

BETHESDA, Md., August 26, 2022Brivo, a leading provider in cloud-based access control and smart building technologies, today announced it has been selected as “Overall Data Management Platform of the Year” in the annual PropTech Breakthrough Awards program conducted by PropTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout real estate technology companies, products, and services around the globe.

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow their first-party databases. That’s according to a new white paper, “Unlocking multi-channel marketing with RCS”, published by mobile marketing automation experts, Upstream, which explores rich mobile messaging’s emergence as a vital part of the digital marketing mix.