During the past seven days I've been upgrading our websites from Drupal 9 to Drupal 10. There are four of them which includes socPub, CMS Report, INFOTECH Pub, and After Work Pub. While one is never quite done with the work, we're quickly moving from the upgrade back to the maintenance phase of these website. As the dust settles down it will soon be time to start focusing on the content and presence of these websites.
Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, amazon.com (17.3%) is ahead of ulta.com (6.9%) and sephora.com (5.1%), while in Furniture the top three are wayfair.com (15.3%) amazon.com (11.3%) and homedepot.com (10.7%).
Your content offers users a glimpse into the heart and soul of your brand. When it’s on-point, you establish yourself as an authority in your field and become the first one people turn to when they have a related question. As a result, your brand becomes the best known source to solve customer pain points.
HubSpot's State of Content Marketing report found 82% of marketers used content to promote their brands. Content marketing saw a whopping 70% increase from the previous year. With more consumers shopping online, digital marketing has become more important than ever before for brands wishing to remain competitive.
Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.
This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.
NEW YORK (February 18, 2020) - Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to make purchases from brands whose websites integrate social proof in the form of content other customers share about the brands on social media.
And while Voice is still a relatively new channel, one out of four (25%) of DTC brand customers who were polled say they are making voice purchases (5% often and 20% sometimes).
San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page one, followed by bestbuy.com.
However, nearly half (48.9%) of searches on these topics are from consumers wanting information and background rather than an intention to make an immediate purchase. And many retailers’ websites may not be providing information that satisfies informational queries such as this.
Several digital marketers and website owners say that their website is optimized for Google. Are you one of them? When was the last time you visited your SEO strategies and compared them to the 2018 guidelines? To think of SEO as a one-time practice is a cardinal sin for digital marketing experts. Revisiting optimization strategies and tactics require us to locate the different factors that act as ranking signals for Google. Considering 200 individual factors contribute to SEO and page ranks, it would be a Sisyphean task to compare and weigh our SEO techniques each time.
Research reports indicate that more than two-thirds of company intranet projects face issues with cost overruns. If modernizing your company’s Intranet is your top concern and estimating your returns on investment, then it’s important to plan your Intranet budget well in advance. You will often find that many businesses have unrealistic budget expectations because they haven’t properly planned their intranet project in advance, and this can lead to their intranet project, unfortunately, failing.
In a world where consumers start their shopping by checking online, you want your business to be highly visible. The internet opens up your business not just to local competitors, but also to other global businesses selling your type of products and services. Your focus when it comes to online matters is to have a website that draws in the right target market that will convert into many sales for you.
In the world of technology, burgeoning businesses have to concern themselves about the presence of their trades on the virtual area. More people spend a considerable duration on the Internet and are therefore more likely to come across a particular business product online.
Offline shops are vital, but if there is absolutely no online presence of the business, then it will be hard to gain a trending position in the market. For this reason, business owners are looking at different strategies to broaden their area of positive influence by utilizing the Internet.
The apparent ease in creating online business websites
