Analytics

How Analytic Technology Is Improving Shopping Experience

E-commerce grows more competitive every year as additional retailers–big and small-enter the online shopping sphere and have a presence online. All the noise means consumers may not stay on your site long if it isn’t geared 100% to meet their expectations. There’s a competitor right around the proverbial cyber corner just waiting to take your place.

Enter analytic technology, which helps figure out what people’s shopping habits are and what they most need from your site. If you can create an engaging shopping experience that meets customer expectations, the chances they’ll buy from you are much higher than if you just throw a site up and hope for the best. 

Brivo Recognized As “Overall Data Management Platform of the Year” By PropTech Breakthrough

BETHESDA, Md., August 26, 2022Brivo, a leading provider in cloud-based access control and smart building technologies, today announced it has been selected as “Overall Data Management Platform of the Year” in the annual PropTech Breakthrough Awards program conducted by PropTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout real estate technology companies, products, and services around the globe.

The Top Impact Machine Learning is Currently Making

Machine learning and artificial intelligence (AI) has already started changing business interactions. As connectivity improves through 5G networks and faster mobile devices, expect even more changes in the coming months. 

AI is changing the way companies function. While some jobs will go away, they’ll be replaced with others more technologically advanced in nature. Companies have an opportunity to train their top workers and take the entire firm into the new technology age at the same time. 

The Rise of a New Analytics Hero in 2022

Every year industry pundits predict data and analytics becoming more valuable the following year. But this doesn’t take a crystal ball to predict. There’s actually something much more interesting happening that’s going to change everything in the analytics world: the rise of a new hero, the software developer.

If the past is any indication of the future, then what we are seeing is a major transformation unfolding across every industry: a changing of the guard, so to speak, of the ones who are creating value from data.

Netacea research: Skewed analytics cost businesses as much as click fraud

Manchester, UK—December 2021—Netacea, the bot detection and mitigation specialist, today announced results from a new report that shows skewed analytics caused by bots cost businesses just as much as click fraud, despite click fraud’s much bigger profile.

Bots are used by hackers to buy goods before other customers, hack accounts using stolen passwords, check the validity of stolen card details and steal content or prices by bulk scraping. But even if they do not do damage directly, bots can skew data that leads marketing teams to make bad decisions. Analytics skewed by bots can hide what real customers are doing, making it impossible to target genuine audiences.

Tableau Extends Augmented Analytics, Bringing the Power of AI to Everyone

SEATTLE – Tableau, the world’s leading analytics platform (NYSE: CRM), is bringing data analytics and AI together in a suite of new and expanded augmented analytics features. Tableau’s latest release will empower more people with the right technology to make smarter and faster decisions regardless of their role and skill level.

How Retailers Use Software to Improve Customer Experience

Technology has penetrated almost every segment of the retail industry, from inventory management to customer service. The latest software solutions driven by machine learning, artificial intelligence, and automation allow for faster data analysis and deliver highly personalized customer experiences.

Here is how you can use software to boost user satisfaction.

Big Data Is the Future of the Retail Sector

In the competitive retail sector, brands need to continuously analyze market trends, monitor competitors, and collect customer data. That is where big data steps in. 

5 Tips to Use AI and Automation to Simplify Workflow

Technology is enhancing our quality of life in our personal and professional realms. In business, AI-driven tech and automation software are revolutionizing entire industries and enhancing operational efficiency. There are many benefits that technology brings to the table in the modern business environment, and the features that AI and automation provide can help business leaders make better decisions over the long term.

Perfecto by Perforce Releases Fall 2020 Test Coverage Index

MINNEAPOLIS, November 10, 2020Perfecto by Perforce, market leader in cloud-based automated mobile and web application testing solutions, today announced the release of its Fall 2020 Test Coverage Index, a biannual publication which analyzes emerging trends in web and mobile app testing, outlines mobile device, browser, and OS releases, and provides device usage data from around the world.

With fifteen years of industry-leading expertise in mobile app testing, Perfecto is proud to introduce this latest installment of the Test Coverage Index, its fourteenth edition.