Starting a company is a risk in itself. Tech businesses sometimes take years to see growth. It’s natural to feel pressure as an entrepreneur with employees and clients relying on success. Unfortunately, some CEOs get into the habit of avoiding risks and taking the safe road. Doing so may mean the brand misses out on excellent opportunities.
Finding the right balance between risk-taking and risk-avoidance ensures a brand grows steadily without imploding on itself. Taking the wrong risks costs companies money and may even cause them to shut their doors permanently.